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Our Team
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Our Team

Universal Compatibility
A Shared Goal: Driving Growth Together With Our Clients.
We render service to each client with authenticity, and Anova is recognized for our team of professionals who are passionate and relentless. Every individual on our team is committed to researching the market, contributing their expertise, and assisting our clients in their growth. If there’s an opportunity to enhance our support to help clients achieve their objectives, we will not hesitate to improve ourselves.
Strategic Leaders
Kang Zheng
CEO & Founder Of ANOVA

With 21 years of involvement in the LED lighting sector, we are now guiding Anova along the path of rapid expansion and success.

Prior to establishing Anova in 2003, Kang dedicated a decade to serving as a Sales Manager at an LED lighting firm, during which time he amassed a comprehensive understanding of LED technology and a profound grasp of the industry landscape.

Kang heads both the company and the R&D department, with a strong enthusiasm for advancing LED lighting technologies. He is a firm believer in the transformative power of innovation and the value of professional collaboration.

To provide sustainable, one-stop supply chain services for professional lighting distributors worldwide.
kang-zhen
Arno
Arno Fu
Head Of Manufacturing Department

As the head of LED lighting production at Anova, Arno has a deep understanding of lean manufacturing practices within the factory and across the entire supply chain. Leveraging his 15 years of experience, he is committed to reducing production costs and enhancing the quality of our products.

Arno has fostered a unified, trained, and inspired production team, guiding the factory through an upgrade of its entire management framework. As a result, the Anova factory in China has successfully met the stringent verification requirements of various listed companies and renowned brands.

We detect imperfections that are not apparent to the naked eye, prompting us to go the extra mile to ensure that such issues are not repeated..
Sales Elite Team, Service Supreme
Vicy Wei
Sales Manager
Anova’s sales leaders prioritize self-improvement and tailored solutions, ensuring every interaction exceeds expectations in quality and value.
Ellen Zhong
Sales Group Leader
Anova’s sales leadership is rooted in respect and excellence. We prioritize customer satisfaction with top-tier LED products, ensuring creative solutions and high-quality service through effective teamwork and organization.
Sophia Xuan
Sales Group Leader
Guided by ‘your success is our success,’ Anova’s regional sales leaders craft tailored LED solutions for every market. With impeccable service and deep market expertise, they ensure excellence across Europe.
Jeffrey Huang
Sales Representative
Anova’s sales leaders prioritize respect and excellence, delivering exceptional LED products for customer satisfaction. With organized processes and teamwork, they ensure innovative solutions and high-quality workmanship for lighting needs.
Lisa Li
Sales Representative
Anova’s key account team thrives on collective success, tailoring top-tier LED solutions to meet complex client needs and achieve mutual business goals.
Kristy Gao
Sales Representative
Anova’s key account team is dedicated to excellence in every interaction, offering tailored care and solutions for major clients. With a deep understanding of each client’s business, we aim to surpass expectations with our LED lighting solutions.

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